The wide-ranging scope of the capabilities coming with The Internet of Things creates a relatively unlimited number of ways to create new and innovative methods to interact with consumers. These can range from new ways to incorporate robotic devices to leveraging drones for not only product delivery but also as a new advertising mechanism. Drones, commonly viewed as a future delivery mechanism, are now being seen as way to deliver super-targeted advertising. Engineers at Swiss firm Aerotain have created a helium-filled balloon with propellers that can carry messages like a large floating billboard to consumers based on their location. And robots, commonly seen as a great aid inside large manufacturing facilities, are now being introduced to the public as a way to deliver various goods to them.